Jonney Shih: O prošlosti, sadašnjosti i budućnosti ASUS-a

Jonney Shih, predsjednik kompanije ASUS dao je intervju magazinu Engadget.com. Priča pokriva prošlost, sadašnjost i budućnost ASUS-a iz prve ruke, uz putovanje koje je praćeno poduhvatima i inovacijama.

Prenosimo samo dio, a ostatak pročitajte na Engadgetu:

“Despite the growing number of laptop and tablet users, Shih believes there is always room for motherboards in the consumer market, courtesy of power users. From an R&D perspective, the motherboard is where engineers can go back to the fundamentals, as well as experiment with the latest technologies that will eventually be applied to other products. It’s no wonder the Zen Garden, situated at the heart of the ASUS campus, resembles the layout of a motherboard.”

“Today’s ASUS is over 13,800 people strong, around 6,000 of whom are based in Taiwan. Even though the company now offers a broad range of products including laptops, tablets, all-in-ones, smartphones, graphics cards, routers and more, it is still very active in the motherboard market. In fact, at the beginning of this year, ASUS sold its 500 millionth motherboard.”

“In Shih’s opinion, the ZenFone 2 is a good example of design thinking. It’s very affordable, but still packs an impressive punch in the specs department. Plus it looks and feels solid, even if it sticks to plastic for the body. The numbers reflect some success in certain regions. According to research firm BCN, ASUS topped Japan’s SIM-free smartphone market with a 29.6 percent market share in the first half of 2015. Specifically, the ZenFone 2 ranked number three in July, which was already its second month in the country. On the other side of the world, the ZenFone 2 is listed as the top and second best seller on Amazon in Italy and the US, respectively, at the time of publication (Amazon updates its list hourly). Looking ahead, the company expects to ship 25 million smartphones this year, though Shih wouldn’t confirm whether the upcoming high-end PadFone refresh would fall into this window.”

“With such high ambitions and recent achievements, ASUS is a stark contrast to some of its local rivals: HTC is practically worthless now, though it may revive with other types of products; Acer’s struggling big time after a major reshuffling; and Gigabyte has suspended its smartphone operations as of last month.”